Get In Touch ⟶Healthcare branding & communications,
built to the highest standard of care.
We provide branding & communications services
For teams pushing science & technology forward
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Our Standard of Work
We've helped a wide range of teams, from traditional pharmaceutical companies and contract research organizations to health technology startups and Fortune 500 consumer electronics firms, distill their messaging, build their brands, and engage their stakeholders.
Here are a few select examples of recent work:
Standard of is a strategic communications partner for healthcare companies. We work with teams who need to explain complex ideas to myriad stakeholders and audiences, in engaging, eye-catching ways.
We create patient-facing brands, communication, and digital experiences built from the ground-up for clinical stage pharmaceuticals, industry-leading CROs, and rare disease communities.
This work begins with a comprehensive strategy review that helps us to understand, define, and direct our efforts. This approach means our brands are designed to position companies in a unique place in a consumers mind, making them memorable, lovable and relatable.
Brand Strategy
Content Strategy
Visual Identity
Naming
Print Materials
Presentation Templates
Pitch Development
Competitive Positioning
We are deeply methodical when it comes to building branded websites and digital experiences. As a lynchpin tool for most of our clients, they are key to company success and growth. Every element is considered as a key brand touchpoint: from the way an image looks, to the way a cursor moves. This ensures each website we create is unique and bespoke to your brand.
Website Design
Web Development
App Design
App Development
Social Media Toolkits
Social Media Campaigns
Digital Magazines
Targeted Advertisements
To best inform our creative, messaging, and patient engagement strategies, we canvas the digital patient landscape by synthesizing the data from myriad sources. This includes sources ranging from online patient behavior to focus groups designed specifically for the needs of our partners and more.
Patient Sentiment Analysis
Social Listening
Competitive Landscape Mapping
Patient Experience Analysis
Opportunity Identification
Digital Focus Groups
Online Community Canvas
Proactive Research Support
What We Do
What We've Done
Naming
Brand identity
Print design
Web design
Copywriting
Imagery
A critical Phase 3 study in the competitive autoimmune research space required an optimistic brand identity, a suite of engaging patient materials, and an easily-discoverable and information-rich website for patients.
Brand identity
Web design
Copywriting
Scientific illustration
A coalition of research, advocate, and life science teams came together to launch a new patient community for wAIHA, a rare disease that impacts approximately 1 in 8,000 people. To support the launch, we developed a brand identity for the chosen wAIHA Warriors name, designed the website, and created the copy and illustrations that explained the disease, new treatments, and the like, in approachable, patient-friendly terms.
Brand identity
Naming
Data reporting
Social listening
Imagery
An upcoming set of Phase 3 neurological clinical trials required a brand identity and name that could speak to a skeptical patient audience in an authentic and trustworthy manner. To support this mission, the Studio developed a robust identity that highlights the potential opportunity that these trials represent for patients who wish to exercise more agency over their lives and to compose new futures for themselves.
Let's Work Together.
The work done by our clients is ground-breaking, disruptive, and complicated. We help a new generation of dreamers and builders turn the details of their life's work into stories and visual brands that stir the imagination of their target audience.