// Specialized design, digital, & data solutions for healthcare companies

Healthcare branding & communications,
built to the highest standard of care.

We provide branding & communications services

For teams pushing science & technology forward

Start a Project
// Teams such as:

Select Past Partners

// Select Projects

Our Standard of Work

We've helped a wide range of teams, from traditional pharmaceutical companies and contract research organizations to health technology startups and Fortune 500 consumer electronics firms, distill their messaging, build their brands, and engage their stakeholders.

Here are a few select examples of recent work:

// capabilities

What We Offer

Standard of is a strategic communications partner for healthcare companies. We work with teams who need to ex­plain com­plex ideas to myriad stakeholders and audiences, in engaging, eye-catching ways.

Branding + Communications

We create patient-facing brands, communication, and digital experiences built from the ground-up for clinical stage pharmaceuticals, industry-leading CROs, and rare disease communities.

This work begins with a comprehensive strategy review that helps us to understand, define, and direct our efforts. This approach means our brands are designed to position companies in a unique place in a consumers mind, making them memorable, lovable and relatable.

Brand Strategy

Content Strategy

Visual Identity

Naming

Print Materials

Presentation Templates

Pitch Development

Competitive Positioning

// Capabilities include

Digital Design

We are deeply methodical when it comes to building branded websites and digital experiences. As a lynchpin tool for most of our clients, they are key to company success and growth. Every element is considered as a key brand touchpoint: from the way an image looks, to the way a cursor moves. This ensures each website we create is unique and bespoke to your brand.

Website Design

Web Development

App Design

App Development

Social Media Toolkits

Social Media Campaigns

Digital Magazines

Targeted Advertisements

// Capabilities include

Data Synthesis

To best inform our creative, messaging, and patient engagement strategies, we canvas the digital patient landscape by synthesizing the data from myriad sources. This includes sources ranging from online patient behavior to focus groups designed specifically for the needs of our partners and more.

Patient Sentiment Analysis

Social Listening

Competitive Landscape Mapping

Patient Experience Analysis

Opportunity Identification

Digital Focus Groups

Online Community Canvas

Proactive Research Support

// Capabilities include

What We Do

Research Made Vivid.

Science is complicated. It's also inspiring. We work in that space where the lab overlaps with the real world to ensure that the way your research is broadcast is accurate, vivid, and engaging to your target audiences.

Start to Finish

From Scratch

Getting started can often be the hardest part. Brief us on what you want (usually in a quick call or two), and we’ll work with you and your team to develop the branding and associated collateral, from start to finish.

Start to Finish

From Scratch

Getting started can often be the hardest part. Brief us on what you want (usually in a quick call or two), and we’ll work with you and your team to develop the branding and associated collateral, from start to finish.

Start to Finish

From Scratch

Getting started can often be the hardest part. Brief us on what you want (usually in a quick call or two), and we’ll work with you and your team to develop the branding and associated collateral, from start to finish.

Start to Finish

From Scratch

Getting started can often be the hardest part. Brief us on what you want (usually in a quick call or two), and we’ll work with you and your team to develop the branding and associated collateral, from start to finish.

What We've Done

Our Showcase

We've been fortunate to work across a diverse range of life sciences projects. Moreover, we've been fortunate to help in bridging the communications gap for innovative and empathetic teams at pharmaceutical companies, brand-new patient support organizations, CROs, and health technology startups.

Services

Naming
Brand identity
Print design
Web design
Copywriting
Imagery

Branding a Global Phase 3 Trial

A critical Phase 3 study in the competitive autoimmune research space required an optimistic brand identity, a suite of engaging patient materials, and an easily-discoverable and information-rich website for patients.

Services

Brand identity
Web design
Copywriting
Scientific illustration

Branding a new rare disease patient community

A coalition of research, advocate, and life science teams came together to launch a new patient community for wAIHA, a rare disease that impacts approximately 1 in 8,000 people. To support the launch, we developed a brand identity for the chosen wAIHA Warriors name, designed the website, and created the copy and illustrations that explained the disease, new treatments, and the like, in approachable, patient-friendly terms.

Services

Brand identity
Naming
Data reporting
Social listening
Imagery

Concept branding for Upcoming global Phase 3 trials

An upcoming set of Phase 3 neurological clinical trials required a brand identity and name that could speak to a skeptical patient audience in an authentic and trustworthy manner. To support this mission, the Studio developed a robust identity that highlights the potential opportunity that these trials represent for patients who wish to exercise more agency over their lives and to compose new futures for themselves.

Process

How We Tell Your Story

We work flexibly to meet your needs as a team. And while no two teams are ever alike, our process generally involves the following framework.

1.

Learn

Your work is unique. Our job is to craft a story that does that work justice. We begin by learning about your research and your team's needs.

2.

Scope

Whether it's a full rebrand or a set of sub-brands for your clinical trials, patient-facing materials that build on your existing brand equity or brand-new patient outreach strategies, we set clear parameters for the work we'll be collaborating on.

3.

Research

With the project parameters set, we begin our research. We read through your clinical documents, analyze the target patient audience, compile assessments of the competitive landscape, and more. This allows us to identify where our opportunities for differentiation lie.

4.

Find the Big Idea

We sketch. We write. We throw paint onto walls and howl at the moon. Normal - absolutely normal! - creative processes kick off and spin faster, faster, faster still until! Voila. The Big Idea is formulated. The Big Idea is ready for review.

5.

Review + Revise

We present the work to you and your stakeholders. This includes the data we've put together, the analysis run, the bits of the scientific documents that served as inspiration, and, of course, The Big Idea. We listen to your feedback, discuss where refinements should be made, and get back to the studio for more normal - totally normal! - creative processes.

6

Finalize

With the feedback in hand, we refine The Big Idea until it is The Big Deliverable. There may be a few more rounds of conversation and refinement at this point. Soon enough, though, there it is, in your inbox and in the Dropbox folder, ready for use by you and your team: The Big Deliverable.

Branding

Brands that resonate.

Patient-facing brands, communication, and digital experiences built from the ground-up for clinical stage pharmaceuticals, industry-leading CROs, and rare disease communities.

Examples of past work include:
- Clinical trial naming + brand design, phases 1-3
- Corporate identity refresh
- Nonprofit patient group brand identity

Design capabilities

Branding

concept development / brand positioning / naming / logo & symbol design / brand identity / brand design rollout & applications

For life science and pharmaceutical companies

For patient communities

For health tech startups

Print Design

Print materials that speak volumes.

Crafted with exceptional attention to detail and designed for use at global scale, our print materials are designed to strike a rare balance between engage copywriting, visually-striking design, and clinical-grade functionality.

Examples of past work include:
- Clinical trial brochures & trifolds
- Study participant resources
- Patient-facing magazines & guidebooks
- Conference exhibit banners and handouts

Print capabilities

Layout & design

study material design / medication packaging design / conference exhibit product design / trifolds, brochures, guidebooks, resource binders

Copywriting

translation of science-heavy text to patient-ready copy / patient story development / patient, caregiver, or researcher interviews / magazine development

Digital Design

Empathetic communication at internet scale.

The studio crafts digital experiences that broadcasts empathetic, patient-focused communications at the scale of the worldwide web. From study recruitment websites for patients and HCPs to social media campaigns and digital content, each project leverages the unique flexibility and capabilities of the online and digital worlds to bring our partner stories to vivid life.

Examples of past work include:
- Patient-facing podcasts and interviews
- Clinical trial websites for patients & caregivers
- Websites for HCPs and PIs
- Site feasibility and study site recruitment tools
- Microsites for patient engagement materials

Digital capabilities

Web design & development

custom website design / responsive design for mobile, tablet, desktop / digital development / secure web hosting / digital patient surveying / patient intake forms / site feasibility tools

Digital content strategy & production

podcasts development, scripting, production / digital magazines / social media campaigns / targeted advertising & patient outreach / patient community tools

Data synthesis

Draw Actionable Insights From Patient Landscape Data.

To best inform our creative, messaging, and patient engagement strategies, we canvas the digital patient landscape by synthesizing the data from myriad sources. This includes sources ranging from online patient behavior to focus groups designed specifically for the needs of our partners and more.

Examples of past work include:
- Patient community social listening
- Patient community sentiment analysis
- Privacy-focused patient canvas, survey, focus groups
- Competitive positioning analysis
- Messaging gap analysis

Data capabilities

Social listening

patient sentiment analysis / community discussion synthesis / bespoke community survey /

Competitive analysis

competitor positioning analysis / online share-of-voice synthesis / data-driven content strategy development

Let's Work Together.

If you desire more impactful communications when it comes to the contours of your team's mission and the details of your work, we'd love to help.

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Our Specialities

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The work done by our clients is ground-breaking, disruptive, and complicated. We help a new generation of dreamers and builders turn the details of their life's work into stories and visual brands that stir the imagination of their target audience.